adrian peterson
identity and website for all day foundation

We were asked to design the identity for Adrian Peterson’s (aka “All Day”) All Day Foundation, which raises awareness and funds for programs that inspire hope and build a better future for at-risk children, with a special focus on girls’ empowerment.

Playing on Adrian’s career as a football star and his nickname AD, the logo brings a friendly tone to all of the All Day Foundation’s applications, as well as Adrian’s basketball team “All Day Elite”

Website development: Bill Lovett