designing for various programs with the big picture in mind
UNICEF

With UNICEF we’ve designed materials for several of its departments and programs, each with its own sub-identity. 

Like each of UNICEF’s many individual departments and programs, the Out-of-School Children Initiative wanted to have its own visual identity yet still look like it’s part of the UNICEF brand.

Working from the UNICEF color palette, we created a system of bold lines to highlight written content. As a complement to UNICEF’s Univers typeface, we introduced a readable serif for body copy and a set of graphics, on backgrounds of school-book shapes.

Shown above: Tri-fold and flyer (folded poster) for UNICEF’s Out-of-School-Initiative

 

 

Tri-fold unfolded

details

Flyer

Flyer unfolded

pull up banner

With a different agenda than the Out-of-School Initiative, UNICEF’s Education Beyond 2015 brochure took on its own look and feel within the UNICEF brand.

A program with its own, distinct look and feel: UNGEI

UNGEI blog  http://blog.ungei.org/

Moving further from UNICEF’s visual world, our brochure for the Youth Advocacy Group (commissioned by UNICEF) uses bold red to demand attention. 

The Youth Advocacy Group (YAG) is a group of young leaders from around the world who strengthen momentum and increase support for the UN Secretary-General’s Global Education First Initiative (GEFI).